October 29, 2026 6 PM This introductory workshop designed to help entrepreneurs and small business owners understand the fundamentals of bringing a product from idea to market. We will cover the basics of successful product development, including refining your product concept, understanding your target customer, considering production and packaging, and preparing to successfully launch your product. Whether you're developing your first product or looking to take an existing idea to the next level, this workshop will provide practical information to help you get started. Access to Capital November 18, 2026 6 PM
Finding the right funding can be one of the biggest challenges facing a new or growing small business. This is an introductory workshop focused on the many ways entrepreneurs and small business owners can access capital. Hear directly from bankers, grantors, and other funding professionals about financing options available to businesses and startups. The workshop will provide an overview of different sources of capital, what funders look for, and how business owners can prepare to pursue funding opportunities.
Whether you're starting a business, purchasing equipment, expanding your operations, or looking for working capital, this workshop will help you better understand your options and where to begin. Small Business Marketing 101 December 2, 2026 6 PM
Marketing your business doesn't have to be complicated. Join us for an introductory workshop covering the fundamentals of marketing a small business and its products. Learn the basics of identifying your target audience, developing your message, building your brand, and choosing effective ways to reach your customers. This workshop is designed to give entrepreneurs practical marketing knowledge they can begin putting to work right away. Marketing 101 is also the first workshop in a new sequence of marketing-focused programming led by Andrea Harley, the IRV's new Marketing Expert! If you have any questions or concerns, please e-mail institute@cobleskill.edu or call 518-255-5043.